Design - Santiago de Querétaro, Querétaro, Mexico
Creativity, innovation and Design, let explain you our design thinking:INNNOVATIONYes, we know that we add an additional "N". In a company, innovation is crucial. An organization without evolution, restart processes, make changes, bet on the new, will never make the big leap.USER KNOWLEDGEWe are thirsty to learn basic knowledge about the end users of the product or solution, and the situation or problem they face. Therefore, it is intended to understand the user to give a correct solution.OBSERVEDevelop empathy with users and the environment by observing them. Therefore, it is a methodology based on observing the whole context in a variety of situations. Trying to find insights that connect with users and its context.IDEAS TO IDEALSGenerate as many ideas as possible. Therefore, we devise. Generating ideals beyond ideas involves a deep approach with the user where the design solution becomes a critical factor for the acceptance of a product, service, space or experience. Then the user carries a message with him.EVERYTHING IS POSSIBLEWe believe ... we believe that every idea can be achieved and realized through hard work. The sum of all the collaborators and their efforts including those of the client, manage to achieve the great result, although the process has not been as expected, there is always a way to reach the goal.LEARNLearn from the reactions of the users when interacting with the prototype or final product. Therefore, it is necessary to let them test the product or the space through the developed prototypes, and gather information as a result from this interaction.