Innoble
Information Technology & Services - , Västra Götalands län, Sweden
Innoble Senior Management
Innoble Details
Product Management, key to Business Strategy!Properly managed, a product will contribute to a company's profitability over a long time span. Over its life cycle the complex, operational and strategic decisions made have a direct financial impact. There are many advantages in bringing in external expertise to this strategic discipline. Below are some challenging situations when this could or should be put into consideration: o Increasing complexity of products and related offers o Safeguarding large investments in R&Do Expanding existing business into new business areaso Outsourcing of product design / productiono Introducing innovative pricing strategies to maximize revenueo Desire to introduce software licenses (value based offers)o Aligning price structures with product packagingOperational experience comprises:• Product Management & life cycle strategy• Product data management• Product packaging, licencing and pricing• Trade compliance & customs classification• Release management & strategy• Project management• Obsolescence & compatibility strategyBringing external experience to an internal innovative process gives the opportunity to benefit from a relational interaction with different expertise across boundaries in the organisation. Below are some critical situations when this could or should be considered:o Increased experienced competition in the market (e.g. cost)o Changes in regulatory environmento Unawareness of available academic research and findingso Products are outdated or reaching end of life (renewal needs)o Customer needs uncertainties - Difficulties finding representative references (mass market) - Isolation from customer due to secrecy or intermediatorso Radical uncertainties due to situation complexity - Difficulties identifying the appropriate market segments - Uncertainty of the concepts appropriate to solve - Uncertainty of how to break down into discrete problems
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