Internet - Theale, England, United Kingdom
Innoverne was a SaaS commerce platform for sustainable, restorative commercial models that turned products into services and enabled access to availability to be sold on subscription across multiple brands, channels and verticals.Operating at the very forefront of the Circular Economy was always going to be a challenging place to grow a business because it was dependent upon the rate of adoption of these new economic models by big corporate. We built a great team and awesome, game-changing technology, but we were also operating in the world of enterprise sales while changing the way a deeply traditional market works.Not every new business model or startup flies and, in April 2016, we had no choice but to cease trading. Call it a "right of passage", one steeped in lessons learned.For more information please contact Julian Thomas, former Founder & CEO.
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