- San Francisco, California, United States
IN Consulting? Really? Ask any client or marketer, naming's a b*tch. Watch for an official DBA change when inspiration strikes.INCo was created to put my marketing experience to work for select clients. I help build their technology brands with a straightforward approach: focusing on customers. I specialize in SMB-to-smaller Enterprise marketing, solving problem-solution fit and establishing product-market fit. If you have a critical marketing role still open / a crucial project that can't get started / or need a fresh perspective, let's talk // edmund@insertname.coSPECIALTIES: Customer insights, market research and customer segmentation, value communication, brand and product positioning, messaging development, marketing strategy, go-to-market plans, digital demand- and lead-generation, channel and sales enablement, collateral creation, financial modeling, design thinking/innovation practices, building teams, and managing creative agencies.