Insights + Analytics España
Market Research - Madrid, Community of Madrid, Spain
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Insights + Analytics España Details
Welcome to Insights + Analytics España, the community of Market Research and Data Science. I+A is the new association born as a result of the integration of ANEIMO (association of companies) and AEDEMO (association of professionals). The aim of I+A is to broaden the traditional approach of market research to the new data sources, methodologies and disciplines that have appeared in the last few years as a consequence of the progressive digitalization of society. The new association gives voice to all its members –companies, professionals, clients and scholars- in order to reinforce the important role that market research plays in the understanding of consumers and society in general.
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