Marketing & Advertising - Charlottesville, Virginia, United States
Insights Ignited is an innovation, sales, and marketing firm that specializes in the Effectual Method. The Effectual Method is the approach that successful entrepreneurs use to create new products and build new markets. Effectuation is also called the entrepreneurial mindset. Insights Ignited delivers workshops, coaching, and consulting to companies and large organizations across all sectors. Companies who use Effectuation increase revenues, decrease innovation costs, and lower the risk of failure for new products, services, and processes. Effectuation can be practiced on its own, or as a complement to Design Thinking, Lean Startup, Business Model Canvas, or Business Planning. The methods can provide inputs for Effectuation. The results of the Effectuation process validate the hypotheses large organizations require for business planning. Insights Ignited created the Assets to Action model to apply Effectuation. Today, this model is used by consultants and academics worldwide.
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