- Toronto, Ontario, Canada
INSIGHTthought is concerned primarily with decoding and mapping the Buying Decision aspect in the Buyers Journey. This is the part of the Buyers Journey that buyers and sellers face every day and that the sales model and methodologies largely ignore.We code every step your buyers must go through to discover how, when, and if, to make a change. The more your reps understand this, the easier it will be to engage their prospects early and lead them to quickly and systematically address their own decision issues and get ready to choose a solution.
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