INSITE: Center for Business Intelligence and Analytics
Research - Tucson, Arizona, United States
INSITE: Center for Business Intelligence and Analytics Employees
INSITE: Center for Business Intelligence and Analytics Details
INSITE is a research center within the top-ten ranked MIS department at the Eller College of Management, University of Arizona. Co-directed by Dr. Sudha Ram and Dr. Paulo Goes, this center was created to address the ever-growing volume, velocity and variety of Big Data being generated by social media and Web 2.0.This innovative center focuses on predictive analytics through the use of data generated from social media, internal transactional, sensor and other emerging Big Data to provide analytics across multiple social media platforms. It provides visualization and real time analysis of interaction patterns gleaned from Big Data.The center is developing innovative analytical techniques to unleash the hidden wealth in Big Data, harness the power of social media, and lead to actionable insights for organizations.INSITE's value proposition is to help companies monetize social media by harvesting Big Data and provide real-time analytics resulting in actionable insights for customers, products, and services.INSITE's main objective is to provide real-time in-depth network analysis across the various types of data.The ultimate goal at INSITE is to capture the pulse of humanity in real time by analyzing various sources of big data through the different interaction networks. This will uncover patterns to create actionable insights for companies, ultimately resulting in intelligent business decisions.
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