Inspire To Action
Public Relations & Communications - , Akershus, Norway
Inspire To Action Employees
Inspire To Action Senior Management
Inspire To Action Details
We believe that consumers globally are less interested in hearing about how "green" various brands and companies are. They rather want to purchase products of brands that actually help them make more sustainable and impactful choices. Brands need to create interest and engage consumers in order to inspire people to action beyond traditional communication media. The increasing demand for engaging customers in the brands' sustainability efforts is not adequately met neither by the in-house marketing competency of most firms, nor by the consultancy companies on the market, e.g. often resulting in "green washing". The big idea behind what we do is that when consumers are taken through educating stories and entertaining gamified content, they live more engaging overall experiences. When these experiences feature brands in their inspiring sustainability efforts, then consumers manifest a wish to make a positive impact by truly engaging with the sustainable brand. This also leads to a higher level of brand loyalty. Unlike other communication and marketing organizations, Inspire to Action is rooted in the Norwegian Bio Science Center (Vitenparken) which is a "not-for-profit" organisation dedicated to the mission of accelerating the green shift to a more sustainable society. Inspired to Action has developed competitive digital capabilities in edutainment with a proven track record of developing on-site installations with the intent to communicate an engaging message of sustainability. Therefore, going global, Inspire to Action has unique capabilities to help companies in communicating and effectively engage their customers and audience in sustainability.
Inspire To Action Technologies
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