Research - Munich, Bavaria, Germany
The focus of our work is the company perspective on digital technologies. Currently, we are particularly concerned with the management of the digitization process, digital-based organizational and management concepts, the digitization of traditional media companies, content platforms as well as the application of new artificial intelligence methods in companies.Our goal is to support companies in systematically tapping the potential of digital technologies. Impulses for projects arise from new technological options as well as from new theoretical or methodological approaches.