Museums & Institutions - Islamabad, Islamabad Capital Territory, Pakistan
Summary: Pakistan's leading non profit organisation focused on developing sustainable strategies for the preservation and promotion of traditional arts and cultural heritage of Pakistan. The Institute for Preservation of Arts and Culture, commonly known as IPAC, is a nonprofit social enterprise founded in 2005. IPAC is devoted to promoting and preserving traditional arts of Pakistan. It aims to preserve Pakistan's rich cultural and artistic heritage, and implements solutions to ensure its recreation and transmission. The geographical region that now comprises Pakistan has historically been home to a multitude of diverse musical forms. Each musical genre depended on unique musical instruments, dance sequences, lyrics, stories and lifestyles. Today, due to a variety of factors, this rich artistic and cultural heritage is almost at the brink of extinction. Traditional musicians can no longer support themselves through their art. Lack of support and prejudice are forcing musicians to give up their families' artistic traditions built over generations. IPAC aims to provide these artists an opportunity to engage with new audiences, sustain their livelihood and traditional artistry, and encourage their younger generations to follow suit.All of IPAC's activities revolve around preserving and sustaining our rich artistic and cultural heritage, with objectives to support traditional artists' livelihoods, deepen patronage towards these arts and building an information hub on traditional arts in Pakistan.
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