Translation & Localization - Sandton, Gauteng, South Africa
We have a persistent interest to understand if global growers are getting the most out of their multi-market strategies.We partner with global companies with their focus placed on a transnational business model to optimize for both scalability at a multi-market level as well as local autonomy and flexibility; and we help customer success, marketing, and product teams to define and manage the impact of language on multi-market, consumer-centric delivery.We consider localization to be a business-critical component to launch your global expansion initiative, and a solid localization strategy can amplify your efforts to establish brand recognition in new markets.We have assisted clients to develop a unique understanding of connected mechanisms and context that drive organisational performance for their businesses. We have been able to support teams to achieve impact in the following areas: Ability to perform A/B experimenting to measure investment in localization as a % of revenue generated from supported languages; Development of relatable content that conveys a suitable, local brand message; Development of language investment models that enables the focus of expansion efforts on opportunity, outcomes, purpose, and process; Development of data sets for less-common languages and efficient data collection & improvement in the performance of machine learning applications; Growth in market penetration; Improvements in interaction, traffic & conversion levels; Rapid multi-market entry; Significant decrease in barrier to new multimarket entry.If you are looking to partner with a global content transformation provider, we can help.
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