International Place Branding Association (IPBA)
International Affairs - Utrecht, Utrecht, Netherlands
International Place Branding Association (IPBA) Employees
International Place Branding Association (IPBA) Senior Management
International Place Branding Association (IPBA) Details
The International Place Branding Association (est. 2015) - is a non-profit independent association of academics and professionals involved or interested in the principles and practices of brand development and brand management for places (cities, regions, nations and destinations). MISSIONThe mission of the Association is to enhance the international recognition, visibility and development of the place branding and place marketing disciplines among the expert, professional and academic community as well as among the different institutions and public and private organizations involved directly or indirectly in the branding and marketing of places (cities, regions, countries, destinations) by ensuring professional standards in the profession through:The member community professional development and networking.Debate and Knowledge creation, sharing and dissemination.MEMBERSThe members of the Association are individuals, experts and professionals (e.g. researchers, academics, consultants, people in local authorities, PhD students etc.) who are involved in the place branding and marketing fields from a professional or academic perspective. People that are generally interested in ‐ and that want to be informed and learn more about ‐ these fields, are also welcome.Member benefits:Learning and information sharing through events and publicationsNetworking with other membersMember discounts for events and offers from partner organisationsDISCIPLINES COVEREDThe Association covers all the disciplines included in the place branding and place marketing fields in as far as they refer to aspects related to the ‘building and management of the image and reputation of places' as well as to their ‘marketing and promotion'. This includes multidisciplinary experts that are involved in place branding, and people that are involved in place/tourism/export/investment promotion/marketing from a reputation management perspective.
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