International Visual Literacy Association (IVLA)
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International Visual Literacy Association (IVLA) Details
The International Visual Literacy Association (IVLA) is a not-for-profit association of researchers, educators, designers, media specialists, and artists dedicated to the principles of visual literacy.Our ObjectivesIVLA was formed for the purpose of providing a forum for the exchange of information related to visual literacy. We are also concerned with issues dealing with education, instruction and training in modes of visual communication and their application through the concept of visual literacy to individuals, groups, organizations, and to the public in general.Our MembersOur members represent a wide range of disciplines including the arts, sciences, education, communication, business, videography, photography, instructional technology, health, and computer applications. We invite you to join us in the lively debates of our field, and we look forward to forming lasting professional and personal friendships.Our HistoryThe International Visual Literacy Association (IVLA) was founded by John Debes of Kodak and Clarence Williams of the University of Rochester. Lida Cochrane, an early and long time member, recalled that Debes was writing programs at Kodak expounding the ideas that "visuals are a language … in order to use and create pictures … you are using a language and…visual literacy then came into being." In 1968, Debes and Williams, along with a selected group of people interested in various aspects of visuals in education and communication met to plan a conference on visual literacy. This group initiated IVLA with the first conference in March, 1969, when about 350 people from many disciplines gathered in Rochester to present papers and discuss their theories and applications of visuals.Since then, conferences have been held each year in the US and internationally, including England, Sweden, South Africa, Cyprus, Brazil and Belgium. Become an IVLA member today and connect with experts from around the world.
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