ipi Institute für Produkt-Markt-Forschung GmbH
Market Research - Stuttgart, Baden-Württemberg, Germany
ipi Institute für Produkt-Markt-Forschung GmbH Employees
ipi Institute für Produkt-Markt-Forschung GmbH Details
ipi Institute für Produkt-Markt-Forschung are based in Stuttgart, Germany. We investigate products and services using a two-track research approach. This is what the two stable pillars in our ipi logo stand for: technical product research in our in-house, accredited test laboratory full service market research and consumer surveys in our own institute and test studio.Our focus is on the following tasks:How well does the product meet consumer requirements - product performance?How does the consumer accept and feel about the product - Consumer acceptance & experience?Usability and handling tests with consumers and laboratory experts - Usability evaluations Objective technical laboratory measurements - Laboratory Tests Our clients are mainly divided into 4 groups: Research & Development <> prototype testsMarketing & Sales <> claim and benchmark testsConsumer Organisations <> comparative product testsvarious Service Providers <>testing the service qualityOur goal is that ipi customers decide on the right solution based on our information. Therefore our slogan - decide right!
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