Writing & Editing - Phoenix, Arizona, United States
Irons & Marks is a digital content strategy consultancy created by copywriter Catherine Cacheris. Catherine has extensive experience producing both product (UI) and digital marketing content. She works cross-functionally to identify crisp customer problems, zero in on key motivations, and craft benefit-oriented UI content designed to guide users to action.Clients ranged from Bold Financial Technologies, a tech startup looking to establish thought leadership around global payout compliance (acquired by AirBnB in 2016), to a startup accelerator and UX agency working through a rebrand (Coplex).