Marketing & Advertising - Texas City, Texas, United States
• Management of the SEO team - planning workloads, running 121s to monitor progress, assisting on a dailybasis, training Account Management.• Monthly reporting to clients - presentation of key data from Google Analytics based on clients' individualrequirements.• On-site SEO - strategy, analysis, audits/reporting and execution - for local, national and e-commerce websites.• Regular use of Screaming Frog and Google Analytics.• Advanced keyword research and analysis.• UX analysis and testing to improve client's user engagement and conversions. Trained on A/B testing andCRO tactics.• Working closely with the web developers to educate them on best practice SEO and planning site builds.• Off-site SEO - planning online PR and link building strategies in-line with client objectives; to gain exposure, links and quality referral traffic.• Back link analysis using Ah-refs, Google Webmasters a.k.a Search Console, Open Site Explorer and Majestic.• Working closely with the content and social media teams to promote client content and build relationships with key industry influences.• • • Excellent organisation and time management skills• • • Great attention to detail