Public Relations & Communications - Melbourne, Victoria, Australia
It's All G is a boutique PR agency specialising in public relations, talent management, content creation and events founded by Gemma Sampson. Prior to launching It's All G, Gemma spent seven years in the public relations team of retail giant Myer, including a role as National PR Manager. Bringing a balance of both agency and in-house expertise, Gemma has quickly established herself as one of the innovators and influencers shaking up the evolving PR industry. Providing strategic counsel to brands, PR agencies and individuals, Gemma leverages her industry knowledge, creativity and enthusiasm to give her clients a competitive edge, deliver significant media outcomes and achieve market recognition. Since launching in 2020, It's All G has joined forces with Jackalope, Tiffany & Co, Henne, Dan Murphy's, Myer, Buff Nail Studios, Lexus Australia, M/FW, Emma and Tom Hawkins, Royale by Lorinska Merrington and Marie Uva of Uva Salon.