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China's leading and professional consulting company focusing on China tourism research and marketing. As an authoritative tourism research organization, Ivy Alliance is capable to combine market resources and professional research together. Based on customers' specific demands, Ivy Alliance provides special customized service which can support decision-making in marketing strategies of international organizations, domestic and abroad destination tourism boards and transnational corporations. IVY Alliance is the hatcher and organizer of International Forum on Chinese outbound Tourism (IFCOT), which has been organized for seven times from 2003 to 2010. Since 2007, this forum will be organized annually. The Forum aims at providing insights into the emerging trends, new policies, dynamic needs, marketing experience, challenges, problems and solutions of rapidly developed China outbound travel industry that will influence future global tourism pattern.