N/A - Paris, N/A, FR
HOW IYTRO WAS BORNAfter having immersed ourselves in the technology ecosystem for several years, we noticed that a number of startups share a common pain. They had serious difficulties ideating and launching the right marketing strategies following their first/second fundraising. During the first year after a Seed or a Series A round, the primary objective of the founding team is to find product/market. To respond to this issue, the startups' priority is to focus on Tech/Product and Sales recruitment, and consequently, they de-prioritize investments in marketing. In our experience we think this is the an strategy wrought with peril. A startup is unable to survive in a competitive market without marketing.WHY DO YOU NEED A CMO RIGHT AFTER YOUR FUNDRAISING? - To set yourself a part from competitors by building a strong brand, remain consistently visible in the market, and position your products and services in the right manner.- To educate the market on your company, your team, your investors, your culture.- To learn, identify and predict what markets you should be present in.- To recruit the best talent, the right CMO, the best clients and partners.------------------------------------------OUR PRODUCTS:The Minimum Viable Marketing: MVM is geared for companies looking to accelerate their marketing footprint for the first timeThe Part-time CMO:The right way to succeed during your CMO search, your transition phase or your pivot------------------------------------------WHO WE ARE:Our team consists of experts in marketing with a wide knowledge in tech and startups. Over the last few years, our experts support the long-term success of outstanding European digital & technology entrepreneurs, through their marketing practices.------------------------------------------See what iytro can do for you:www.iytro.io
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