Mechanical Or Industrial Engineering - Singapore, , Singapore
Founded in mid-2016 by Aamir Manasawala and Dazri Hanif. JAD Holdings imports and distributes organic food products. It has a brand under it's umbrella by the name of "Trü Birch", an organic dessert line. Trü Birch's two main product line consists of the protein ice-cream as well as their birch juice based soft serve. Their products are 100% Organic. The aim of this venture is to disrupt the dessert industry by providing desserts, ice-creams in particular, to the masses with top quality and no guilt when eaten. Their product is sweetened by Birch juice which contains xylitol that protects your teeths from cavities. It also has "Kilk" in it, a patented formula which further amplifies the protein synthesis in your average whey protein. Birch Tree is famous for growing one of the most potent anti-oxidant on earth - the Chaga Mushrooms and is even reported to have been used in studies to be used as medicinal purposes to cure cancer. Formulas used in the "Trü Birch" recipe have been researched by a Danish firm - Biosynergy A/S to develop ice-creams for cancer patients as well as pregnant mothers. They're also the exclusive distributor of Sealand Natural Resources Inc. of Denmark.