Jane Smith
Advertising/Marketing/PR - New York, New York, US
Jane Smith Details
Jane Smith is a globally recognized creative agency specializing in the development of beauty and lifestyle brands for markets around the world. Female-founded and focused, we elevate and nurture brands – from masstige to luxury – to attract and engage The Discerning Female Consumer™. Our Expertise: 1. Strategy: White Space/Brand Creation, Rebranding/Repositioning, Messaging. 2. Creative and Marketing: 360° Campaigns for Global Markets. 3. Product Launch Campaigns and Messaging across channels. 4. Ongoing Brand Development and Retainer Support. 5. In-house Collaboration and Consulting – partnering with internal teams. 6. Connecting with The Discerning Female Consumer™ The Discerning Female Consumer™ Her power and influence is unmatched by any other demographic. Controlling approximately $11 trillion in assets – expected to grow to $30 trillion by 2030* – she is defined by a complex mindset that has emerged among female consumers with access to unprecedented levels of disposable income, always-on commerce exposure, and a psychology that has been influenced by the cultural, social and political journey she’s been on for the past decade. She is powerful and paying attention. 91% of women feel that advertisers don’t understand them. We do. And the brands that prioritize connecting meaningfully with them, will win. Inspiration. Connection. Transformation. Everything we do – from strategy to impeccable execution – is driven by these principles. Schedule a call to learn more: [email protected] View Case Studies here: janesmithagency.com/work Client List: Shiseido, Clé de Peau Beauté, Violet Grey, RéVive, Sephora, Patrick Ta, Co, One Tribe, Laverée, Strange Invisible Perfumes, Natural Diamond Council, The Vampire’s Wife, Prabal Gurung, Fabletics, Savage x Fenty, Related Group, Greywind, New Blueprint Partners, Rabina, The Vic
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