Marketing & Advertising - Nairobi, Nairobi, Kenya
Kenya and businesses must adapt to the demands of the ICT economy to stay ahead in an increasingly competitive market place. In the information age, businesses must strive to keep up with new technologies and trends. Internet and mobile phone advertising allows/ empowers buyers to know more and purchase products/ services faster and at less cost - to harness the power of information and knowledge. Benefits of the internet and mobile phone advertising to users/ buyers include increased access to information/ products, increased convenience and cost effectiveness and information from a greater variety of sources. Benefits to businesses/ sellers include extending their reach, increased profitability, greater productivity and increased effectiveness of the existing advertising channels - diversifying their product range, potential market and providing greater value to their users. Why the FIND Service by JBA Advertising? JBA Advertising is a wholly indigenous company incorporated in Kenya in 2006. JBA Advertising was founded on the premise that the integration of both the internet and mobile telephony advertising will greatly enhance the lives of Kenyans. After observing the current advertising trends in Kenya today, it was concluded that there is a huge gap between businesses that advertise to those that do not mainly because of the huge advertising costs involved. JBA Advertising comes to bridge this gap by encouraging SME's to advertise their products and services to a large number of users affordably through the mobile phone and internet medium. JBA Advertising is a portal for information, or if you like a cyber shopping mall formed to fully exploit the resources offered by the ICT industry.
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