Publishing - Costa Mesa, California, United States
JEWEL Luxury Lifestyles is America's first Mandarin luxury magazine, catering to a Chinese audience with impeccable taste and a passion for refined pleasures. Each and every issue will offer informed coverage about the very best people, places and products from around the globe.The Chinese contribute almost 1/3 of the world's spending on luxury goods. Despite their significant spending power, American businesses have had trouble connecting with these promising consumers. Hindered by the language barrier, affluent Chinese in the U.S. and at home are too often excluded from experiencing the Western lifestyle they are seeking. We help our readership discover the best of the West and fully experience all that America has to offer. While JEWEL's initial focus is on the Chinese readership in California, we plan to eventually serve the entire world before the end of 2022. It is our ambition to become the authoritative source on luxury for all Chinese abroad.
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