Advertising/Marketing/PR - New York, NY, US
Take 2 former digital creative directors. Throw in a love of technology, animation and building things and you've got JMX2, a creative digital production company.A successful day at JMX2 involves 3 basic things: Concept. Code. Animation.What does that mean?Having a concept is the foundation a good project is built on. Building the latest and greatest whiz bang digtial "thing" means nothing if it has no idea behind it. A client comes to us with an idea that they want to execute. If needed, we will work with them to refine that idea. Although the production process has many twists and turns, our experience from years in the ad world helps us not lose focus on that core concept. If your idea isn't communicated at the end of a project, it's not a successful project. Is code is a tool or is it something more? When done right, it is both. Code gets your project from point A to point B, but the distance between those points is the important bit. It's difference between a program and a piece of creative art. Code is the bridge between an idea and experiencing the execution of an idea. Animation is the expression of the idea and the code. It's the telling of the story. Want to see what we mean by that? Please check out some of our work at our site. https://jmx2.com
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