Apparel & Fashion - Bochum, North Rhine-Westphalia, Germany
JNBY is a young fashion label founded in 1994 by the young Chinese designer Lin Li. But she is not only the founder, but also the soul and inspiration of the successful label. Very strongly influenced by her own lifestyle and the experiences she made with it, she created a fashion style that is recognizably unadapted and unique. The journey to oneself and the joy of it, shape the style of the Asian fashion label. The garments are designed for women who want to stand out from the crowd and whose character is unmistakable. This is exactly what distinguishes the style of the designers from the Far East. The focus is on stylish concepts and ideas for everyday life. The extravagant collections make every day and every woman look special. All in the spirit of the abbreviation JNBY - "Just Naturally Be Yourself".JNBY appeals to independent, elegant women who encounter life with curiosity, courage and non-conformity. Women who enjoy experiencing the aesthetics and beauty of everyday life and who are constantly rediscovering themselves. Stagnation or even proximity to the mainstream are taboos in the company philosophy. Therefore, the material and the design are subject to constant change. Curiosity about every new day and individuality are the driving forces behind the young designers at JNBY, in the tradition of the founder.The label is part of the JNBYGroup, based in Hangzhou. The listed company currently employs approx. 900 people and maintains approx. 1500 stores in Asia. In addition there are branches in New Zealand, Kuwait, Dubai, Moscow and Vancouver. The JNBYGroup is the most successful Asian fashion brand. The launch in Europe took place at the Fashion Week in January 2018. Fashion Holding Düsseldorf GmbH is responsible for the Europe-wide sale of the JNBY collections.
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