Market Research for Technology-based Industrial and Consumer Products Johansen Marketing Consulting Ltd. (JMC) specializes in market research and marketing consulting for technology products at the R&D and U.S. product launch stages; and in custom market research for government organizations with an industry-oriented mandate. Since 1990, Johansen Marketing Consulting Ltd. has conducted industrial market research to achieve goals such as: * Assisting CEOs to achieve investor-ready, export-ready and sales-ready milestones. * Manufacturer attraction strategies for regional economic development. * Assessing the market viability of a product for venture capital and R&D investors. * Market assessment of research technology for IRAP clients. * Commercialization recommendations on licensing versus new company formation. * To focus R&D investments by gathering and analyzing feedback from expert users. * To refine the product definition and target market definitions for intellectual property. * Developing profitable U.S. market entry and marketing communications strategies. * Repositioning a product in a mature market to increase revenues. * Due diligence for venture capital organizations. * Documentation to answer questions of VC investors. * Custom industry-oriented research for local, provincial and federal government organizations. JMC’s market intelligence reports and market entry strategies are customized for each technical product that we work with. We are experienced with a variety of qualitative, quantitative and database research techniques since our clients’ needs often require custom market research and a good understanding of the technology involved. Marketing Project Experience JMC has done market assessments of technology products and custom market research for governments in the following industries: 1. Chemical Processing Operations * Compost bio-reactor for institutions, * Disposal plant for automobile shredder residue, * Long life polyurethane seals for hydraulic cylinder OEMs, * Expert system on blast wave properties for chemical plant safety engineers. 2. Computer Hardware and Software * Parallel processing hardware and APL software, * Distance measurement camera and software for architects and policemen, * Expert system database design tool. 3. Custom Industry Research for Local Governments * Manufacturer attraction strategies for regional economic development, * Community fibre optic network feasibility for a proposed city utility, * Forms automation software for local governments, * GIS software for U.S. counties and municipalities, * Capacitive card fare system for municipal transit. 4. Custom Industry Research and Training for Senior Governments * International environmental regulations for meat processing, * Focus group training for provincial Ministry head office staff, * Industrial training opportunities for a college, * Human resource needs of local technology companies. 5. Engineering Design Software * Electromagnetic field modelling software for RF/microwave engineers, * FEA stress analysis software for mechanical engineers, * CNC reverse engineering system for tool and die shops. 6. Internet Infrastructure * Canadian pilot of WiMAX wireless Internet access, * Community fibre optic network expansion for a city utility. 7. Marine Products * Air lift technology for recreational boating, * Ice airboat for search and rescue groups, * Solar-powered hazard light for marine applications. 8. Medical Devices and Equipment * Pain meter for arthritis doctors, * Dental implants for periodontists and prosthodontists, * Compound semiconductors for medical imaging, * Sporty recumbent tricycle for adults with disabilities. 9. Trucking and Construction Equipment * Automatic tension winch for flat deck trailer straps, * Equipment monitoring network for trucking fleets, * Variable power hydraulic cylinder for mobile construction equip¬ment designers. 10. Value-added Wood Products * U.S. furniture market opportunities for B.C. manufacturers. JMC's clients include technology firms, manufacturers, investors, economic development agencies, university researchers, government agencies and other consulting firms. Professional memberships include the professional engineering associations in Alberta and British Columbia, and the Vancouver Island Advanced Technology Center. Key Personnel: Paul Johansen, P.Eng., President, and Karen Kelly, Research Associate.

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