Journal of Consumer Research
N/A - N/A, N/A, US
Journal of Consumer Research Employees
Journal of Consumer Research Details
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles on consumers—including perspectives related to fields such as psychology, marketing, sociology, economics, communications, and anthropology—are featured in this multi-disciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).Bernd Schmitt, Editor-in-ChiefJune Cotte, EditorMarkus Giesler, EditorAndrew Stephen, EditorStacy Wood, Editor
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