Luxury Goods & Jewelry - , ,
During the height of the Covid-19 pandemic, I was at wit ends. Unmotivated and unexcited by anything, I decided it was time to launch my own small business. After some research, I landed on a video of an older gentleman, bending a steel pipe around a socket to create a bracelet. I instantly thought, "what if I could do this for rings?" After a couple of months of trial and error, I finally mastered the process of taking old pieces of designer cutlery and bending them to create customizable rings. From here, JS RING Company was born. I created a website, designed engaging marketing material, established distribution channels and began promoting my brand on social media. Now only 5 months since inception, JS RING Company has shipped products to 10 different countries and has sold over 110 rings, grossing $2750.