Research - , , Singapore
We're CULTURE JUNKIES.At Junk, we go deep to investigate culture from ground up and on the fringes. We pattern and triangulate across time and multiple data points to sharply understand the whys beneath the whats.We focus on SOUTHEAST ASIA.SEA is so culturally rich, diverse, and complex, and is an exciting time of rapid shifts and development, and yet is so understudied and largely generalised.We're experts in Southeast Asian culture.And it's our mission to tell authentic, insightful, and entertaining stories about this part of the world. Our cultural fluency also includes wider Asia and global emerging markets!We're a CULTURAL COMPASS.To our readers, where a way to make sense of cultural contexts and phenomena.To our clients, we're the navigators guiding them to more empathetically and effectively embed their organisations within cultural meaning systems. We do CULTURAL ECONOMICSWe're not just interesting culture nerds. We're useful, and take pride in translating and applying our cultural fluency in the real world.That's why we're called Cultural Strategists at JUNK, bridging the world of cultural research with the real world of businesses and brands, of governments and non-profits, for those who wish to work with or shape culture. Our output is actionable, applied across a bespoke range of formats and work streams. Reports, Toolkits, Playbooks, Opportunity Maps, Concept Creation, Workshops… the list goes on!We're work in the FUTUREJunk also works to imagine futures that provoke thinking and facilitate conversations, about where we're headed and how we might respond.Marrying speculative design with the extensive creative network of TSLA, we springboard from research-driven foresights into future scenarios, principles, and codes that will help clients plan for their future.-JUNK is part of The Secret Little Agency (TSLA) network of companies, and the MOTHER family globally.
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