- Mumbai, Maharashtra, India
Just As Meaningful is your partner in creative concepts & brand strategy. We are Mumbai-based and we guide brands to reimagine the constant flux in business, uncover hidden insights, etch out a clearly differentiated positioning, and of course, execute all of that. So, in other words, when brands walk into the Just As Meaningful studio naked, we package them in the right strategies to make them more appealing to customers.We create specific points of interest that seep into one's subconscious - stories & strategies that engage the mind and not merely the eye. From there starts a new journey down the road of clutter breaking creatives and winning strategies. But, creativity is not a mystical art. It is a science, which renders itself most effective when applied to an analytical understanding of consumer preferences. It is also back-breaking work involving hours of planning, research, putting pen to paper and numerous iterations. We take great pride in getting under the skin of the brands that we nuture, understanding their client base, how customers perceive them, what works in the market, which positioning to adopt, who's the right TG and what battle plan to unleash.