Apparel & Fashion - Giv'atayim, Tel Aviv District, Israel
Karni is a passionate international jewelry designer. Since creating her first collection in 2004, Karni's work combines raw materials from the world of rock and roll with soft feminine materials such as pearls, fine stones, and laces. Aspiring to create exceptional pieces of jewelry, Karni uses the finest materials in each of her designs and executes the design and creation process with meticulous, practiced skill. Balanced, textured, unique and empowering are words Karni's clients have used to describe her collections. "A good piece of jewelry is that great blend of craft and artistry. Craft since a fine jewel needs to be impeccably made and artistry so that same jewel excites the spirit."Karni's Israeli roots have had an enduring influence on her work, igniting a passion for quality materials, balanced designs and enduring, empowering personal style.As a student in Tel Aviv, she discovered her craft and shifted her attention to designing personal style elements for friends and colleagues. Creating and running the business gave Karni the ability to ensure unparalleled quality in each piece she produced which continues to be the underlying ethos of karni craft.Today, 13 years after dreaming about it, Karni craft is a well know jewelry brand in Israel, taking part in dozens of fashion shows, fashion productions, TV shows, being worn by models, celebrities, singers, etc.Karni's jewelry was sold in these years in over 50 boutique stores in Israel and abroad - Amsterdam, London, South Africa and Turkey. But the reality is changing, consuming is changing, and in May 2018, Karni took a brave step - taking all her jewelry out off all the stores she was working with (except one in NY), in order to meet market changes and enable 30% off on all designs!
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