Marketing and Advertising - Westport, CT, United States
Katalyst Partners Incorporated (KPI) iis a solutions-based marketing services company whose primary mission is to improve the performance of its client's direct-to-consumer marketing activities and response rate returns. KPI utilizes analytic tools and highly screened audience data to build marketing programs for clients who aspire to have better response rates via direct and email and SEO campaigns, in order to increase returns on their marketing investments, compared to legacy media and marketing efforts. KPI focuses its marketing enhancement services to assist in fund-raising efficiencies for mid-sized not-for-profit charities such as The Seeing Eye, The Grand Canyon Foundation, The Animal Defense League and Born Free Society For the commercial Business to Business industry verticals, KPI provides consulting and advisory services in audience management, predicative analytics, lead curation and conversion through two separate analytic platforms called Key Version and Social 2 Leads. KPI is also a Cause Marketing Consulting Business. Current clients include Time Inc., Conde Nast, and America's Charities. KPI is based in Westport, CT, with offices in NYC, Rockville, MD and Del Ray, Florida.