Katherine M. Peters Consulting
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Katherine M. Peters Consulting Details
I have spent over 15 years as a moderator and marketing consultant. First as Research Director for a Portland, Oregon ad agency. Then 10 years as a Strategic Director with Cheskin Research leading large-scale qualitative projects. And since 2002, as owner of my own research consultancy, working with large and small clients across the country. I am a strategic problem solver and big-picture thinker. I am energetic, tenacious, analytical, innovative, flexible, and deeply passionate about moderating. I bring significant breadth and depth of expertise across wide-ranging industries and research methodologies. My experience runs the full gamut of qualitative research methods and approaches. My role is to help design the best research solution tailored specifically to the overall project objectives, within your timing and budget constraints.My expertise includes:-Focus Groups-Triads/Dyads-One-on-one in-person depth interviews-Telephone depth interviews-In-home/ On-site ethnographic interviews-In-store shopalongsResearch Expertise:·Brand Equity & Corporate Identity·New Product/Feature Development ·Product Positioning & Concept Development·Prototype Development·Packaging Design·Naming·Customer Experience·Usability Testing·Website Development & Analysis·Ethnography- In-home, In-store, In-office·Communication Evaluation (TV, print, radio, internet, direct mail)·Consumer segmentation·Industry Expert interviews·Management interviews·Pre and Post-Quantitative research
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