Automotive - Glendale, Arizona, United States
Offroad Products for Jeep, Dodge, and Ford 4x4 vehicles.I began this website as part of a website portfolio for my first business I started up back in 1996… "Starbright Communications" Several months later, I got an e-mail from a Jeeper in New York State asking me why there wasn't any prices on my website. Finding a use for extra pocket money has never been a problem for me, so I did a search for different companies who built similar stuff and told him the price would be around 75% of the cheapest ones, sending him links to all the sites I had found, thinking that surely he'd find a set of rocker panel protection that he liked better than my homemade version in the list. Well, he didn't. He sent me a money order, and I built my second set of Rock Sliderz for him. I figured if they fit on my rig when I was done, they should fit on his rig, right? Through some miracle, the install went surprisingly well (only one small hang-up with the old-style secondary mounting system that I have since ditched).After resolving that issue, I went ahead and posted up the price on the website (only one product back in those days). A couple of other Jeepers stumbled across my site and ordered, and then the Jeeps Unlimited guys caught wind also. It's been exciting, starting up a successful business…especially in a market as competitive as this one (profit margins are quite small after overhead expenses are paid and equipment is purchased!). Today, I offer over 400 products, more than 75 of which are hand-built by me in my metal fabrication shop. I've been trained the "right way" to treat customers with my Ritz-Carlton background, so I'm a step or two ahead of the competition in that realm, even if they have bigger shops and make more money. So, I offer to you, my fellow Jeepers, great bang-for-your-buck prices on over-engineered products that I have built for MY Jeep and have personally used, abused, and tested, changing the design if something doesn't work right.
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