Internet - , Colorado, United States
Consumers continue to look to the internet for their shopping needs as exemplified by the fact that e-commerce sales in the United States were projected to surpass $182 billion in 2010. However, as e-commerce continues to grow, so does the likelihood of fraudulent and unsatisfactory transactions. The impact of identity theft and a fear of online shopping caused retailers to miss out on $21 billion in online sales, according to a study released by Javelin Strategy & Research. KikScore—a product of Interactive Security Group LLC (ISG)—solves this problem by making information about the trustworthiness, credibility, and performance record of small online merchants available to shoppers. The KikScore solution incorporates patent-pending algorithms and automated processes to compute a trust score and to create an interactive merchant report card. By using the KikScore solution, merchants overcome trust concerns, which increases shopper confidence, and, most importantly, increases shopper conversion and merchant sales.
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