Marketing & Advertising - Paris, Île-de-France, France
Created in 2010 by two former GfK, Kinali MR is an international marketing consulting and research agency, joining forces with Brands and Retail to build bridges between their objectives and market reality. Co-headed by Sylvie Nilsson, founder and president, and Marie-Christine Jean, managing director who joined in 2014, it relies on a deep conviction: From rare and expensive, information has became overabundant and often free. Our role, as market researchers is therefore completely changed: What is at stake is not accessing it anymore but being able to filter it, to have relevant points of view available for our clients, generating markers, references. Our ambition is to help you build bridges between brands objectives & market reality. To be sustainable, this ambition relies on sense & experience, solid convictions, agile and involved business model and a network, a constellation, of women and men adding up their expertise, knowledge, and know-how with engagement.