Advertising/Marketing/PR - Milford, NJ, US
Kinemedica Market Solutions provides strategic business intelligence support to medical device manufacturers. Areas of Expertise:Design and implementation of primary qualitative and quantitative market research:-Product and Promotional Concept Testing -Product configuration and price optimization (choice modelling)-Customer needs assessment-Buyer, Health Care Practitioner and Patient/Caregiver Profiling-Habits and Practices-Observational research and assessment (OR/Training)-Market Impact-Physician and patient usability testing-Customized solutionsMarket Research Training:Training for R&D, Marketing and Operations regarding market research methodologies and selection, so that managers know what tools are available to make sure every decision is the best possible decision.Business Intelligence Planning:Building integrated market intelligence strategies with companies establishing their market intelligence systemsEmerging Markets Consulting:Determining local customer needs and market implementation strategies for emerging markets.
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