Marketing & Advertising - Encinitas, California, United States
Kinsley Content is a publishing project that partners with brands in the coaching and wellness industries. Kinsley Content crafts inventive, flowing marketing strategies that lead to successful marketing campaigns and sales conversion rates. They specialize in content strategy, development, and management while being mindful of SEO functions and capabilities for crawling using: keywords, meta-descriptions, images, design, cognitive fluency, navigation, streamlined next steps, and rich, remarkable content presented in an aesthetically pleasing format.Get Creative with Kinsley!• Leads editorial and content production teams• Develops marketing strategies by examining client objectives• Invents effective product or service launch strategies/plan of action• Analyzes sell-through data and demand drivers to make projections and forecasts• Builds a holistic marketing plan centered around the persona lifecycle model• Determines project content by reviewing and approving art and copy materials developed by staff• Crafts inventive, flowing marketing strategies that lead to successful campaigns• Establishes editorial and social media calendars • Practices co-active communication and inbound methodology • Generates and curates enriching, purposeful content with SEO in mind • Creates evergreen content that attracts and converts leads• Coordinates and broadcasts social media best practices• Reviews and evaluates creative work before presentation to ensure strategic alignment• Manages the connection between the visual and written elements• Enhances the strategic thinking of all creative team members • Delights clients and customers with remarkable content• Accomplishes marketing and organization mission by completing related results as needed• Increases brand awareness and sales revenue• Implements super CRM and develops a community of influencers• Tracks traffic and conversion data to discover what's working
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