Marketing & Advertising - Fort Worth, Texas, United States
Do you wonder whether you truly understand what your business's brand should be about ... and if you've gotten it right?Do you worry that your advertising team is missing the point of a proper brand strategy ... and misrepresenting you in the process?I'm a brand consultant with decades of experience in helping clients understand their brands more fully to improve their performance.Brands are about relationships. Together, let's find the shorthand that helps customers understand and embrace their relationship with you. I partner with clients on insights-gathering missions to achieve more resonant, engaging and effective brand messaging and creative campaigns.Your brand is about more than what you just think or want it to be. To thrive, brands need solid footing to understand four fronts: Leadership, Staff, Competitors, and Customers. Leave any of these out and you'll have a wobbly, unsound platform.I'll research your vision and beliefs about your brand, and compare those to your employees' views to help you see what might be needed to achieve internal/cultural alignment. I will chart your position against those of your competitors to find strategic opportunity. And I'll gather your customers' perceptions, beliefs and wants to help you know what it will take to own a truly resonant position that outmatches your competitors.I do this with a proven method that I've used to deliver winning transformations to manufacturers, major transit systems, banks, healthcare systems, international airports and tech startups.It is a thoughtful, fully scalable approach that works because it finds and utilizes breakthrough insights on human behavior for the people who matter most to your success.