Information Technology & Services - Santa Monica, California, United States
Pacatio is a digital wallet that helps retail businesses increase revenue and improve their customer lifetime value through quantitative analytics of their customer base and efficient segmentation of marketing resources between customer retention and customer acquisition.Pacatio empowers traditional retail (brick & mortar) businesses with the tools to understand each customer by making customer relationship and purchasing analytics available offline.Businesses use analytics to focus on contribution margin and improve customer lifetime value by personalizing loyalty programs based on the specific needs of clientele and efficiently segmenting their marketing spend between customer retention and customer acquisition.
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