Marketing & Advertising - San Diego, California, United States
Commercial Director of KJ Press for Press, Media and Publicity ... Paris Tunis
As the Chief Marketing Officer for a leading private equity firm, I oversaw sales & marketing teams and initiatives across multiple portfolio companies ranging from start-ups to healthcare providers with 250+ locations. Now, I consult with various private equity firms to help their portfolio companies grow as quickly as possible.Sales & marketing operations: Marketing analytics & dashboard development for KPI tracking, playbooks for client acquisition and M&A integrations, call center development, conversion optimization, scripts, and sales team development & managementDigital marketing strategy & execution: SEO, SEM, account-based marketing, web development, custom email & text communication workflows, and online marketing material systems for efficient orderingCreative content development & production: Video creation, graphic design, copywriting, photography and web / mobile designTeam building: Growing & fostering efficient in-house marketing teamsI have spoken and led thought-leadership groups at conferences such as PEI (Private Equity International), Ascend, Yext, and more. After graduating with my M.A. in Mass Communication, I went on to teach at the University of Central Florida (UCF) for eight years and co-authored a marketing study that was published in the American Behavioral Scientist.
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