Know Rivalry

Market Research - Cold Spring, KY, us

Know Rivalry Employees
Kelsey Sloan

Lab Director

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Jonah Krebs

Student Fellow

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Zachary Beal

Student Fellow

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Joe Cobbs

Co-Founder

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Know Rivalry Senior Management
Joe Cobbs

Co-Founder

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Know Rivalry Details

The Know Rivalry (KR) Project is the source for rivalry data and analysis that combines academic rigor with industry insights. KR has surveyed thousands of sports fans across several major leagues and intercollegiate conferences as part of an ongoing research collaboration involving professors, students, and alumni from various partner universities. Research findings have revealed #10RivalryElements in three primary categories: Conflict Conditions -- Consistency, Conspicuous moments, Conspicuous characters, CompetitivenessStrong Similarity -- Shared supply pool, Spatial proximity, Synonymous values/appearanceDeep Disparity -- Dominance, Different values/appearance, Discrimination by authoritiesThe KR Project has published research analysis of rivalries in several peer-reviewed academic journals and presented findings at conferences on four continents.

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Website: knowrivalry.com
Employees: Not Available
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Location: Cold Spring, KY, us
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