Know Rivalry
Research - Newport, Kentucky, United States
Know Rivalry Employees
Know Rivalry Details
The Know Rivalry (KR) Project is the source for rivalry data and analysis that combines academic rigor with industry insights. KR has surveyed thousands of sports fans across several major leagues and intercollegiate conferences as part of an ongoing research collaboration involving professors, students, and alumni from various partner universities. Research findings have revealed #10RivalryElements in three primary categories: Conflict Conditions -- Consistency, Conspicuous moments, Conspicuous characters, CompetitivenessStrong Similarity -- Shared supply pool, Spatial proximity, Synonymous values/appearanceDeep Disparity -- Dominance, Different values/appearance, Discrimination by authoritiesThe KR Project has published research analysis of rivalries in several peer-reviewed academic journals and presented findings at conferences on four continents.
