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At Knowd (pronounced "node"), our mission is to provide readers the most interesting and engaging content on the internet. Through our proprietary technology and widgets that reside on thousands of websites, we understand people's interests and help drive readers to the most relevant content and websites. Our goal is to build a smarter internet that helps readers sift through the overwhelming amount of information on the web, while delivering a serendipitous experience that exposes them to the breadth and depth of the internet. Our proprietary ontology and natural language processing algorithms enable us to extract interests from structured and unstructured content with a high degree of accuracy and to systematically build high-precision Interest Graphs for people. These Interests Graphs provide the foundation for several novel applications: - Enable websites to deliver personalized recommendations to each user based on a user's reading and sharing history, broader social trends, and input from editors. - Help websites understand the interests of their audience based on user activity, and make more informed content, product, and monetization decisions. - Identify the most interesting topics and stories on the web right now based on public social data.