Lab Value Marketing Milano
Management Consulting - Milan, Lombardy, Italy
Lab Value Marketing Milano Employees
Lab Value Marketing Milano Details
Companies need frontline and back office people willing and able to put customers' interests before their own! Only these people can create super-satisfied and, therefore, super-loyal customers in the long run. And only these customers guarantee to cover tomorrow's fixed costs today, thus ensuring more longevity for their companies and their jobs. This is our conclusion after 20 years of mystery shopping surveys for car manufacturers, banks, insurance companies, luxury goods brands and many other industries. So we developed the "Evolving People To Customer First" technology, adopted in 2016 by a German luxury car manufacturer in Italy and throughout the Middle East as part of its "Customer First" program. In just a few months and with a modest investment, our technology changed the car dealerships' frontline and back office staff behaviour, both with customers and colleagues. With only 12 hours of group and individual meetings they convinced themselves that always putting customers at the centre is convenient because it pays back more than it costs. Exclusive of the new technology is our unique "Objective Customer First Attitude Assessment" questionnaire which produces an unprecedented photograph of the space to grow. And is the pivot for the customer-first change of mentality that would be difficult to obtain otherwise. To learn more about our technology and a recent case history showing that the most customer-oriented people are also those that produce more sales and loyalty, please contact:Giovanni Binetti, founder+ 39-348-989-7224, binetti@valuemarketing.it
