Retail - Milwaukee, WI, US
A lake's effects extend far beyond the weather. When you're on lake time, you know it. It's a slower pace. It's a breath of fresh air. It's connecting with nature. It's forgetting you've ever been anywhere else. When you're on lake time, it's never wanting to leave.We offer minimal and clever apparel & accessories for the whole family and the home. Each piece of clothing is designed to be comfortable, functional, and connect you back to the lake culture you love. Our home gear and accessories are meant to complement your lifestyle, whether that means weekend warrioring, lounging lakeside or simply wishing you were. 5% of all site sales benefit the Surfrider Foundation - Milwaukee. Lake Effect Co. is also a venue to share lake stories and perfect lake moments, to embrace a unique lifestyle, and to let the ever-changing water inspire us. It's about being balanced in adventure, health, natural beauty, and self, all through the lens of life by the lake.Adventure. Connection. Gear to Celebrate the Lake Life.
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