Mechanical Or Industrial Engineering - , , United States
Laundry Day is a line of design-forward smokeware founded with a mission to change the visual narrative behind cannabis use.After seeking out personal smoking pieces for years, founder Victoria Ashley, who uses cannabis as a natural sleep aid, came face to face with a notable gap in the industry. While acceptance of cannabis use – for medical, self-care and recreational use – was on the rise, the products, packaging, and design continued to lack the creativity demanded by other categories.Even as the industry grew in popularity, the state of smoking products and smoke shops failed to represent the aesthetic demands of contemporary culture. Continually forced to purchase products of which she didn't feel proud and repeatedly made to feel uncomfortable and unheard, Victoria knew it was time to take her skills as a maker and effect change.Laundry Day is on a mission to provide more approachable, design-forwardproducts that dispel stigmas, redefine outdated expectations, cater to modern voices and elevate and expand the industry's status quo. Through holding this category to a new set of higher standards, Victoria hopes to make cannabis and the products that surround it more inclusive — opening them up to once ignored communities.
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