Marketing & Advertising - Marietta, Georgia, United States
LAVA Marketing is a boutique CPG/Retail - B2B/B2C Marketing, Branding, and Merchandising Consultancyfocused on Start-Up and CPG/Go-To-Market Product Launch Planning + Specialty & Big Box Retail Product Marketing and Merchandising.Services Include:-Develops comprehensive POV, strategies and tactical solutions-Brand development/refresh/brand guidelines and stakeholder training-Analysis: Competitive landscape, business intelligence, social media polling, trends, competitive intelligence including: e-Com sites, bloggers/social influencers, visual merchandising, path to purchase/shopping experience, marketing communications, shopper marketing, packaging and brand positioning/messaging -Identifies trends and opportunities, provides go-to-market strategies & brand marketing opportunities -Integrated Marketing and Sales Strategy -Sales Enablement Support and Training-Marketing Communications-Brand Development-Creative Services/Content Development-Shopper Marketing/Promotions Development-Packaging Development/Production-Visual Merchandising Strategy through Execution-In-Bound/Outbound Marketing-Demand Generation Strategy-Website/Landing Page Development-Owned, Earned & Paid Media Strategy-Digital and Traditional Advertising -Process Improvements/Efficiencies-Value Engineering/Estimating