The Lawlor Group is one of the nation's preeminent higher education marketing firms and has served over 200 colleges and universities since 1987. The firm is dedicated to the art AND science of marketing, and is committed to providing market intelligence that leads to intelligent solutions. The Lawlor Group's business focus is to enhance an organization's value proposition and create organizational distinction by providing market research, strategic counsel, brand management, and authentic integrated marketing communications (web/digital, print, offline, online, advertising) that achieve results. The Lawlor Group helps private colleges and universities throughout the country strengthen their market position and brand identity in order for them to enhance their value and increase overall enrollment/retention of students. The Lawlor Group is retained on a regular basis by college presidents, chief enrollment officers, chief marketing officers, chief advancement officers, college admission officers, board management and educational associations. The Lawlor Group publishes The Lawlor Review, a critically acclaimed education marketing journal; Lawlor Perspective, a series of white papers for senior management and trustees; Lawlor Focus, a monthly e-newsletter that explores topics relevant to marketing and communications professionals in higher education; and The Smarketplace, a blog about relevant higher ed topics. The Lawlor Group also sponsors Summer Seminar, considered the leading national seminar for private college/university chief enrollment officers, as well as Lunch with Lawlor, the Lawlor Forum, and Lawlor Salon, which are other sources of valuable insights and collaborative discussions for senior leadership in private higher education.

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